All for Joomla All for Webmasters

News List

History was made on Wednesday, April 3, 2019 as Global Media Alliance (GMA) Group launched ‘Live Inside and Win the Ride’ (LIWTR) reality show to give away a brand-new Renault Duster SUV to the show’s lucky winner.

The concept of LIWTR competition by GMA Group, owners of YFM, Happy FM and e. TV Ghana, is to bring together five individuals from different backgrounds across the country to endure sitting together in a Renault Duster SUV. During that period, contestants are evicted till there is one person left. The ‘last man standing’ wins the car.

Speaking on the sidelines of the launch event held at the Accra Mall Food Court, Ernest Boateng, CEO of the Global Media Alliance Group, stated that the brain behind this exciting reality show was to bring strangers together in one car to coexist under stringent conditions, promote healthy competition and also to give one lucky contestant the rare opportunity of walking away with a brand-new Renault Duster SUV car.

“Five people from different backgrounds will be made to live in one car for as long as it takes. The ‘Live Inside and Win the Ride’ reality show will teach contestants some basic survival tactics, test their endurance levels and also boost the tolerance levels,” Mr. Boateng stated.

He called on all persons who believe they have what it takes to win a Renault Duster SUV, to pick up forms and register to be part of this great initiative.

“We at GMA are looking forward to a more competitive reality show this year. We are expecting more people to sign up for this great reality show,” he noted. 


Explaining the mechanics of the reality show, Ese Adjabeng, Project Manager for LIWTR Reality Show said “People who want to take part in this competition can go on any of our three websites –, or – and look out for the #WintheRide19 tab. This will open a form with an MTN mobile money number on it. You are expected to pay the registration fee of GHS 50.00, enter your transaction ID on the form, complete the forms and you will receive a confirmation message.”

“After the registration, we will hold auditions in Accra, Kumasi, and Takoradi to screen the applicants. Shortlisted applicants will be made to go through medical screening to ensure that they fit before they enter the car,” Ms. Adjabeng added.

“People can also visit our Happy FM and e. TV Ghana office at Asylum Down, YFM at Accra Mall, YFM Kumasi , YFM Takoradi or our GMA office at Dzorwulu and pick up a form with the MTN mobile money number on it, pay the registration fee of GHS 50.00 and write down the transaction ID on the form, complete the forms and submit them at any of our offices,” she disclosed.

The 2019 ‘Live Inside and Win the Ride’ reality show is sponsored by Premium Motors (Distributors of Renault in Ghana), Accra Mall, Le Banzini Restaurant, Pizza Inn, Chicken Inn, and Creamy Inn, Equator Mobile Phones Ghana Limited, Telefonika, Yah and The Mall Pharmacy.

Live Inside Win the Ride car


The introduction of the ‘Live Inside and Win the Ride’ (LIWTR) competition by Global media Alliance Group- owners of YFM, Happy FM and e. TV Ghana- has succeeded in transforming and remolding the face of reality shows in Ghana because of its unique nature and the fact that it has not been done in the sub-region before.

The concept behind the LIWTR reality show is to bring together five individuals from different backgrounds across the country to endure sitting together in a five-sitter saloon car for an unknown period of time.  During that period, contestants are evicted till there is one person left. The ‘last man standing’ wins the car.

But to emerge winner, all contestants are expected to be tolerant, time conscious, cunning and most of all strategic to torment – without disrespect to – fellow contestants in order to get them out of the ride.

As part of the rules of the competition, contestants have a schedule during which they can do whatever they want. Based on these rules, a contestant faces eviction for lateness after breaks as well as being disrespectful. A contestant may also voluntarily leave the car due to their inability to cope with the other car mates.

Previous  LIWTR Reality Show

A brand new Renault Logan saloon car housing the contestants was parked within the foyer of the West Hills Mall at Weija for a period of  40 days.

Ghana’s first Live Inside the Ride competition started with Abdul Malik Jaberl, Setor Jinadu, Vittor Faustinus Komla, Sarah Ayim and Ernestina Fiah on March 7, 2016 –a day after Independence Day–  and ended on April 15, 2016 at the West Hills Mall, Weija with one contestant pulling a surprise on all patrons to emerge winner of the show. 


The Evictions 

On the first day of the LIWTR, retired security officer, Vittor Faustinus Komla, the oldest contestant, suffered a premature eviction for not reporting on time after a break.

The 61-year-old who was 10 seconds late after the first allocated 15-minute break in the competition, attributed his lateness to his failure to find his way back to the car at the West Hills Mall. This cost him his chance of driving home the brand new Renault Logan. He lasted less than 24 hours in the captivating reality

show which caused several of his fans to start a social media campaign to bring him back, but was to no avail. 

Abdul Malik Jaberl, a 27-year-old entrepreneur, was also disqualified after he brought an ‘unhygienic’ item into the car. He was kicked out of the competition after an investigation found him guilty of placing the ‘unhygienic’ substance in the car; an act which according to organizers was against the rules of the competition.

The disqualification and eviction brought the number down to three constants– Setor Jinadu, Sarah Ayim and Ernestina Fiah-. Each one of the three had hopes of emerging the ultimate winner of the competition.

The Drama

Setor Jinadu, one of the three finalists in ‘Live Inside and Win the Ride’ reality show, vowed to kick out contestant, Sarah Ayim, from the competition but he failed to accomplish that.

Setor, junior brother of Coded – a member of the hiplife trio 4x4– and considered by patrons of the event as the ‘bad boy’ of the completion had since day one pulled various stunts to make the other contestants very uncomfortable. His main target had been the 23-year-old model, Sarah Ayim.

The young model, who carved a niche for himself as the troublemaker of the reality show, pulled several stunts to make the other contestants as uncomfortable as possible. He targeted to kick out the two ladies by threatening to sleep naked in the ride during the entire period. 

 “Annoyance is the most important part of this contest. You need to work on your temperament to fit in this contest and I started with a bad temperament. My temperament can’t go to the extent of throwing blows but I can sometimes go to the extreme,” Setor said during a media interaction. 

There was however confusion over who really is Setor’s girlfriend with over 3 beautiful ladies coming up to say he is their boyfriend. Setor on the other hand remained silent on who was actually his girlfriend. 

However Sarah, on the other hand remained firm throughout the competition, enduring all the stunts by her car mates. She appeared to have had her own game plan to stay in the competition and eventually win the car. 

To get things heated a bit, the family of Sarah moved to the West Hills Mall to warn Setor about his persistent tormenting of Sarah. “If I have been courageous to live with them, I think the public has noticed it and they will help me to win. I have learned about time management, how to control temper, live with people with different attitudes and those who want to stab you at the back,” Sarah shared her experience inside the car. 

Ernestina, one of the three remaining participants, said during the competition, she missed her 8-year-old daughter. “I have found myself where they -Sarah and Setor- are before so being with them is like living with siblings. Trust me, it has not been easy. I have missed my daughter so much and want to be with her,” Ernestina said.

The show received an appreciable level of corporate support with Premium Motors, MTN Pulse, Mentos and New York Sizzler sponsoring.

As the contest ended on April 15, Sarah Ayim (model), Sector Jinadu (model) and Ernestine Mawuse Fiah (Hairstylist) were the only contestants left to demonstrate their fortitude for the Renault Logan. Before the grand finale, Setor disclosed that he would use the car to serve at orphanages.  Ernie would run her hairstyle business with it while Sarah would use it to run her ticketing agency.

Patrons enjoyed the show, with regular updates and live feed from the event on e.TV Ghana, YFM and Happy FM as well as on social media.

On April 15, friends, family and patrons of the event received a shock of their lives after the results were collated. Sarah polled 75 percent votes with Setor and Ernestina splitting the remaining 25 percent unevenly. The overwhelmed Sarah was presented with the keys of the brand new car becoming winner of the maiden edition of the show.





Global Media Alliance Group is set to organize its Maiden Edition of the CEO Cup on Friday, 29th March, 2019 at Lizzy’s Sports Complex. 

The event forms part of quarterly team building activities to host all employees at a common venue and to foster team spirit.

Group Chief Executive Officer (CEO) of GMA, Ernest Boateng expressed excitement about this quarters event. “For the first time, each brand has the opportunity to present their own team to compete for the cup and we are looking forward to the matches”, he said.

He added, “Let the brands prove that they have what it takes to lift my trophy.”

The CEO Cup is organized twice a year by the Human Resource Department of GMA.

Global Media Alliance Wins Innovative PR Agency Of The Year

Global Media Alliance (GMA) has been adjudged Innovative Public Relations (PR) Agency of the Year 2018 at the Marketing World Awards held at Movenpick Ambassador Hotel in Accra over the weekend.

Marketing World Awards (MWA) is the leading brand across Africa that aims to celebrate individuals and organizations that have put Africa on the map of global marketing with their extraordinary exploits.

The 8th Marketing World Awards (MWA) recognizes outstanding performances of marketing and communications industry leaders in Africa.

Speaking on the win, the Group Chief Executive Officer (CEO) of Global Media Alliance (GMA), Mr. Ernest Boateng, said GMA's recognition comes in the wake of the Ghanaian agency’s strict adherence to insight-based PR strategies, top industry trends and satisfied client testimonials.

"We are thankful to be part of organizations and individual that have delivered superior product values to the market and exhibited excellence in upholding concrete marketing strategies, displayed uniqueness conveying clear message to its consumers and stand out from the competition" he said.

The Group CEO expressed gratitude to key clients and staff members for the various roles they play, making GMA Number 1 Ghanaian owned PR Agency in West Africa. "We will continue to use International Best Case Practices and Standards in performing our tasks in order to achieve our vision."

GMA has over the years been recognized both locally and internationally for its outstanding contribution to the PR and media industry.

In 2018 alone, GMA l three International Awards; Best West African PR Consultancy Company, at this year’s African Brand Awards held in Nigeria, Best PR Agency at International Public Relations Association (IPRA) 2018 held in Barcelona, and Africa Best Employer Brand 2017 awarded by the World HRD Congress. GMA also has won IPR awards in 2013 and two years in a row in 2015 and 2016.

Global Media Alliance is an Integrated Media and Entertainment company and is one of the leading PR Consultancies in the country with over nineteen years of experience in the diverse segments of the Public Relations industry. GMA is affiliated to Weber Shandwick and Fleishman Hillard, both top 5 PR firms in the world.