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Global Media Alliance, organizers of the trilogy entertainment show, Music, Magic and Comedy (MMC LIVE), has released the list of performers for this year’s event coming off on Saturday June 29 2019.

In all, 6 performers including Sarkodie, the reigning Vodafone Ghana Music Awards Artist of the Decade, are expected to bring the venue, Accra International Conference Centre to a standstill when they mount the stage on the night.

The other performers are sensational music artise, Wendy Shay and Ghanaian magician Voncujovi. Making the rest of the list are Nigerian comedian, Acapella, OB Amponsah and Foster Romanus as the comedians for the night.

Speaking on behalf of the organizers, Chief Executive Officer at Global Media Alliance, Mr. Ernest Boateng said “this year’s MMC Live promises to be very exciting and entertaining as patrons would be thrilled with good Music, Magic and Comedy. The event has been carefully designed to be a night of real entertainment for our patrons.”

He added that “Music, Magic and Comedy are three (3) major wings of entertainment. Over the years we realized there was so much focus on music when it comes to entertainment in Ghana, we decided to put the three together all in the bid to appreciate the other areas of entertainment; magic and comedy”.

MMC LIVE is an entertainment show that features renowned performers in Music, Magic and Comedy, all on one stage. The show targets the youth but also appeals to the older generation. Since 2015 the show has witnessed performances from talented artistes like Samini, King Promise, Kofi Kinaata, Episode, Jacinta and DKB with magical concerts from Ghanaian magician Voncujovi and Larry Soffer, a magician and mentalist from South Africa.

Social media is evolving at an incredible pace. Measuring the success of your posts is a critical component of social media marketing. It's important to check your analytics regularly to spot trends and see what's working.

Social media metrics are the statistics and other data you can pull from your social media channels that are indicators of your marketing performance. 

In this post, we’ll talk about a few metrics that are strong indicators of a working social media strategy.

1. Volume of Mentions

Volume of mentions tells you how compelling and interesting your content is. While looking at volume of mentions you’ll get a general idea on how often people are talking about your brand.

Measuring the volume of mentions over time helps spot any seasonal changes in interest. Maybe there’s a time of year when you could reach potential customers more easily and deliver better results? 

There might be spikes in interest for your product throughout the year. For example, in the ecommerce industry we can expect a spike in interest around Black Friday.

Potential customers probably conduct a research around the tools they would like to buy during Black Friday madness. Based on the volume of mentions metric we should invest a bit more in promotion a month before Black Friday.

2. Sentiment

The volume of mentions is the social media metric on which you’ll base your social media analysis. Other metrics will give you context necessary to make the most informed decisions.

Sentiment will tell you whether the talk around your brand (the volume of mentions) is positive, negative or neutral. 

This social media metric is especially useful when you’re running a social media campaign. 

Initially, a high volume of mentions might suggest that the campaign is a success. After all, people are talking about your brand. 

But that’s not the whole picture. 

A high volume of mentions and prevailing negative sentiment is a call for trouble. It means that social media crisis is on its way and you have to implement your social media crisis plan into action

3. Social Media Reach

Social media reach is a social media metric you should follow closely, especially if you’re running a social media marketing campaign. Social media reach will tell you how many people have seen your posts and how the content is spreading across social media. 

Moreover, reach indicates the size if your desired audience. You can assume that social media users are interested in your message and, possibly, product. 

The highest social media reach, the biggest audience could have seen your product. 

From a technical point of view, measuring the social media reach is a piece of cake. 

All you have to do, is come up with a dedicated hashtag and set up a social media monitoring project with the hashtag as a keyword. And that’s it! 

4. Number and Type of Interactions

To be successful on social media, your content need to ignite discussion and tempt users to leave some kind of interaction. Social media algorithms, which take into account whose content to show first on a timeline, take into account the number and type of interactions on your social media account.

In other words, the more comments, likes and shares your posts have, the more people will see your content and the bigger exposure you’ll have. 

5. Influencers

Influencer marketing sparks a love – hate relationship among marketers. The surge in negative comments about influencers is caused mainly by lack of research and basing the decisions on faulty premises. 

Combine the influencer score with sentiment analysis (just to make sure you’re not going to work with someone who ignites a lot of controversy and negative emotions) and you’re ready to conquer the world of influencer marketing. 

When Do Social Media Metrics Become Valuable?

Collecting social media metrics isn’t a guarantee of success. But if you track your social media metrics consistently, you will have a ton of actionable insights that will help you measure and improve your social media presence. 

Information is power, and the more you know about your social media activities, the better decisions you can make.

Knowing the performance of your social media activity will also help you benchmark against your social media competitors. That way you can exploit your competitors’ weaknesses, examine their strengths and gain new customers.

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Kumasi residents who had registered to be part of the Live Inside and Win the Ride (LIWTR) reality show, turned up ready to be auditioned at the Kumasi City Mall.

Prospective contestants showed up at the Kumasi City Mall on Wednesday May 22 and went through the rigorous drills of the three judges by exhibiting their talents to convince the judges at the auditions.

The panel of judges was composed of Naa Dzee, host of Y Lounge; Kay Official, host of Myd Morning Radio Show and NY DJ, host of Ryse N Shyne, all of YFM Kumasi.

The entire process was fun filled as most of the candidates entertained both the judges and other prospective contestants who were waiting for their turn. Those who make it through the auditions at Kumasi are also a step closer to entering the car on June 7.

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Commenting about the LIWTR Accra auditions, Ese Adjabeng, Project Manager for LIWTR reality show said “Our judges had a great time auditioning all the people. The contestants who came were also very prepared for the process. We look forward to yet another exciting audition at Takoradi as we get closer to choosing the 5 who would live in the car.”

The LIWTR team will be moving to Takoradi in the Western Region to handle the Takoradi auditions at the Takoradi Mall on May 24.

The concept of LIWTR competition by Global Media Alliance Group, owners of YFM, Happy FM and e. TV Ghana, is to bring together five individuals from different backgrounds across the country to endure sitting together in a Renault Duster SUV. During that period, contestants are evicted till there is one person left. The ‘last man/woman standing’ wins the car.

The 2019 ‘Live Inside and Win the Ride’ reality show is sponsored by Premium Motors (Distributors of Renault in Ghana), Accra Mall, Le Banzini Restaurant, Pizza Inn, Chicken Inn and Creamy Inn, Equator Mobile Phones Ghana Limited, Telefonika, Yah, Omega Securities and The Mall Pharmacy.

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All is set for prospective contestants who signed up to be part of the Live Inside and Win the Ride reality show to be auditioned at the Kumasi Mall on May 22.

Registered contestants in Kumasi will also go through auditions with a panel of judges as they show why they should be selected as part of the five finalists who will battle it out for the Renault Duster SUV.

It promises to be a battle of wit as registered contestants in Kumasi justify their inclusion in the LIWTR reality show.

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Speaking about the LIWTR Kumasi auditions, Ese Adjabeng, Project Manager for LIWTR reality show said “We are hopeful that Kumasi auditions will be just as exciting as the auditions in Accra. We look forward to meeting all those who have registered to take part in this year’s LIWTR.”

She also assured patrons that the judges are ready to meet all those who signed up in Kumasi for the audition.

The concept of LIWTR competition by Global Media Alliance Group, owners of YFM, Happy FM and e.TV Ghana, is to bring together five individuals from different backgrounds across the country to endure sitting together in a Renault Duster SUV. During that period, contestants are evicted till there is one person left. The ‘last man/woman standing’ wins the car.

The 2019 ‘Live Inside and Win the Ride’ reality show is sponsored by Premium Motors (Distributors of Renault in Ghana), Accra Mall, Le Banzini Restaurant, Pizza Inn, Chicken Inn and Creamy Inn, Equator Mobile Phones Ghana Limited, Telefonika, Yah and The Mall Pharmacy.

By: Bridget Mensah

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On Saturday, May 18, hundreds of people in Accra who had signed up to be part of the 2019 Live Inside and Win the Ride (LIWTR) reality show were auditioned at the Accra Mall Food Court.

It was a beautiful sight to behold at the Accra Mall Food Court as the prospective contestants for the LIWTR reality show the tried to convince the three judges by exhibiting their talents at the auditions. Those who succeeded in convincing the judges were given the nod. The excitement continued on Sunday, May 19, as the second batch on potential contestants were auditioned at the same venue.

Patrons of Accra Mall were not left out as they trooped into the Food Court to catch some entertainment from the Live Inside and Win the Ride auditions.

The judges who took the prospective contestants through various drills on both Saturday and Sunday were Happy FM's Award-winning Radio Presenter, DJ Advicer; Global Media Alliance’s Public Relations Account Manager, Mrs. Eunice Tornyi and Award-winning Comedian, Derick Kobinna Bonney (DKB).

According to organizers, the audition phase is to help shortlist contestants around the golden triangle in Ghana – Kumasi, Takoradi and Accra – as the reality show gets ready to kick start on June 7. Following the Accra auditions, the train will be moving to the Kumasi Mall on May 22 and also to Takoradi Mall on May 24.

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Commenting about the LIWTR Accra auditions, Ese Adjabeng, Project Manager for LIWTR reality show said “ Our judges had a difficult task but did a great job auditioning all the people. The multitude of people who also came to be auditioned did very well by comporting themselves throughout the entire process. We look forward to yet another exciting auditions at Kumasi and Takoradi as we get closer to choosing the 5 who would live in the car.”

The concept of LIWTR competition by Global Media Alliance Group, owners of YFM, Happy FM and e. TV Ghana, is to bring together five individuals from different backgrounds across the country to endure sitting together in a Renault Duster SUV. During that period, contestants are evicted until there is one person left. The ‘last man/woman standing’ wins the car.

The 2019 ‘Live Inside and Win the Ride’ reality show is sponsored by Premium Motors (Distributors of Renault in Ghana), Accra Mall, Le Banzini Restaurant, Pizza Inn, Chicken Inn and Creamy Inn, Equator Mobile Phones Ghana Limited, Telefonika, Yah, Omega Securities, and The Mall Pharmacy.