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PHOTO 2019 06 06 08 21 57Global Media Alliance, organizer of the entertainment show, Music, Magic and Comedy (MMC LIVE), has confirmed Sarkodie and Wendy Shay as the lead artistes for this year’s edition of the show.

Both artistes won awards at the recent Vodafone Ghana Music Awards (VGMA), with Sarkodie winning the Artiste of the Decade while Wendy Shay emerged the New Artiste of the Year.

The show, scheduled for Saturday, June 29th 2019 at the Accra International Conference Center (AICC), is a star-studded entertainment show which features renowned performers in Music, Magic and Comedy, all on one stage. It targets the youth but also appeals to some sections of the adult generation.

Speaking on the event, Mr. Boateng, CEO of Global Media Alliance expressed optimism ahead of this year’s show.

WENDY SHAY“We are thrilled about the diversity that this year’s MMC Live presents. We are blending a decade of Sarkodie’s reign in the music industry and the new life that Wendy Shay brings to entertainment. MMC is a mixed bag; different in the sense that we give our audience a combination of music, magic and comedy from only the finest. Apart from that, we also make room for budding talents in the country.”

“We have Sarkodie and Wendy Shay as our lead artistes and Acapella from Nigeria. There will be comedians; OB Amponsah and Foster Romanus. Our magician for the Night is Voncujovi”. he added.

Since 2015 the show has witnessed hilarious performances from talented characters like Samini, King Promise, Kofi Kinaata, Episode, Jacinta and DKB with magical concerts from Larry Soffer, the magician and mentalist from South Africa.

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After successful auditions in Accra, Kumasi and Takoradi recently, the 2019 Live Inside and Win the Ride reality (LIWTR) show is ready to move to the next phase.

Out of the over 300 people were auditioned in Accra, Kumasi and Takoradi, 13 candidates were shortlisted and will be made to undergo medical screening. The prospective candidates who make it through the medical screening will be announced on May 29.

Commenting about the process, Ese Adjabeng, Project Manager for LIWTR reality show said “After the shortlisted candidates are announced, we will allow the public to vote for their top five on social media platforms @wintheride and our websites –www.yfmghana.com, etvghana.com and happyghana.com -. These five people will be the ones to enter the car on June 7.”

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The concept of LIWTR competition by Global Media Alliance Group, owners of YFM, Happy FM and e. TV Ghana, is to bring together five individuals from different backgrounds across the country to endure sitting together in a Renault Duster SUV. During that period, contestants are evicted till there is one person left. The ‘last man/woman standing’ wins the car.

The 2019 ‘Live Inside and Win the Ride’ reality show is sponsored by Premium Motors (Distributors of Renault in Ghana), Accra Mall, Le Banzini Restaurant, Pizza Inn, Chicken Inn and Creamy Inn, Equator Mobile Phones Ghana Limited, Telefonika, Yah, Omega Securities, Total Clinic and The Mall Pharmacy.

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Thirteen (13) candidates have successfully made it through the auditions of 2019 Live Inside and Win the Ride (LIWTR) reality show.

The thirteen candidates for the LIWTR reality show were announced on May 29 on all Global Media Alliance Broadcasting Company (GMABC) platforms –Happy FM, YFM (Accra, Kumasi, Takoradi) and e. TV Ghana.

The finalists are Osei Boateng, Baffour Gyan Isaac, Nyalemegbe Raymond, Godfred Awaliga. The rest are, Gifty Eyram Holyfa aka EyramGH, Comfort Dogbe aka Maabee, Ada Atayobor, Jason Kwadwo Sankoh, Samuel Kofi Asare Asante aka King, Richmond Kofi Asare Zara Sulley, Selorm Dotse Kudiabor aka Demographix and Dennis Ananoore.

Speaking about the shorlisted candidates, Project Manager for LIWTR said “We have auditioned about 800 people who registered to be part of the LIWTR19 from Accra, Kumasi and Takoradi. Out of that, 13 finalists have been shortlisted and have undergone medical screening, but only 5 can enter the coveted Renault Duster SUV to partake in the reality show.”

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She further entreated the general public to go on www.happyghana.com, www.etvghana.com and www.yfmghana.com or on the official Social Media pages of the show @wintheride across all platforms - to vote for their preferred candidate to be part of the top five (5).

‘’We have uploaded the profiles of all the thirteen finalists on our website and social media platforms for the general public to vote for their favourites to make it onboard the Renault Duster SUV. You can vote once on the website but on social media, you can like and share profiles of your favourite finalist as many times as possible,’’ she said.

Voting begins today, May 29 and will end on June 4, 2019. The top five will be announced and allowed to enter the ride on June 7.

The concept of LIWTR competition by Global Media Alliance Group, owners of YFM, Happy FM and e.TV Ghana, is to bring together five individuals from different backgrounds across the country to endure sitting together in a Renault Duster SUV. During that period, contestants are evicted till there is one person left. The ‘last man/woman standing’ wins the car.

The 2019 ‘Live Inside and Win the Ride’ reality show is sponsored by Premium Motors (Distributors of Renault in Ghana), Accra Mall, Le Banzini Restaurant, Pizza Inn, Chicken Inn and Creamy Inn, Equator Mobile Phones Ghana Limited, Telefonika, Yah, Omega Securities, Total Clinic, Ghanaweb and The Mall Pharmacy.

By: Bridget Mensah

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Global Media Alliance, organizers of the trilogy entertainment show, Music, Magic and Comedy (MMC LIVE), has released the list of performers for this year’s event coming off on Saturday June 29 2019.

In all, 6 performers including Sarkodie, the reigning Vodafone Ghana Music Awards Artist of the Decade, are expected to bring the venue, Accra International Conference Centre to a standstill when they mount the stage on the night.

The other performers are sensational music artise, Wendy Shay and Ghanaian magician Voncujovi. Making the rest of the list are Nigerian comedian, Acapella, OB Amponsah and Foster Romanus as the comedians for the night.

Speaking on behalf of the organizers, Chief Executive Officer at Global Media Alliance, Mr. Ernest Boateng said “this year’s MMC Live promises to be very exciting and entertaining as patrons would be thrilled with good Music, Magic and Comedy. The event has been carefully designed to be a night of real entertainment for our patrons.”

He added that “Music, Magic and Comedy are three (3) major wings of entertainment. Over the years we realized there was so much focus on music when it comes to entertainment in Ghana, we decided to put the three together all in the bid to appreciate the other areas of entertainment; magic and comedy”.

MMC LIVE is an entertainment show that features renowned performers in Music, Magic and Comedy, all on one stage. The show targets the youth but also appeals to the older generation. Since 2015 the show has witnessed performances from talented artistes like Samini, King Promise, Kofi Kinaata, Episode, Jacinta and DKB with magical concerts from Ghanaian magician Voncujovi and Larry Soffer, a magician and mentalist from South Africa.

Social media is evolving at an incredible pace. Measuring the success of your posts is a critical component of social media marketing. It's important to check your analytics regularly to spot trends and see what's working.

Social media metrics are the statistics and other data you can pull from your social media channels that are indicators of your marketing performance. 

In this post, we’ll talk about a few metrics that are strong indicators of a working social media strategy.

1. Volume of Mentions

Volume of mentions tells you how compelling and interesting your content is. While looking at volume of mentions you’ll get a general idea on how often people are talking about your brand.

Measuring the volume of mentions over time helps spot any seasonal changes in interest. Maybe there’s a time of year when you could reach potential customers more easily and deliver better results? 

There might be spikes in interest for your product throughout the year. For example, in the ecommerce industry we can expect a spike in interest around Black Friday.

Potential customers probably conduct a research around the tools they would like to buy during Black Friday madness. Based on the volume of mentions metric we should invest a bit more in promotion a month before Black Friday.

2. Sentiment

The volume of mentions is the social media metric on which you’ll base your social media analysis. Other metrics will give you context necessary to make the most informed decisions.

Sentiment will tell you whether the talk around your brand (the volume of mentions) is positive, negative or neutral. 

This social media metric is especially useful when you’re running a social media campaign. 

Initially, a high volume of mentions might suggest that the campaign is a success. After all, people are talking about your brand. 

But that’s not the whole picture. 

A high volume of mentions and prevailing negative sentiment is a call for trouble. It means that social media crisis is on its way and you have to implement your social media crisis plan into action

3. Social Media Reach

Social media reach is a social media metric you should follow closely, especially if you’re running a social media marketing campaign. Social media reach will tell you how many people have seen your posts and how the content is spreading across social media. 

Moreover, reach indicates the size if your desired audience. You can assume that social media users are interested in your message and, possibly, product. 

The highest social media reach, the biggest audience could have seen your product. 

From a technical point of view, measuring the social media reach is a piece of cake. 

All you have to do, is come up with a dedicated hashtag and set up a social media monitoring project with the hashtag as a keyword. And that’s it! 

4. Number and Type of Interactions

To be successful on social media, your content need to ignite discussion and tempt users to leave some kind of interaction. Social media algorithms, which take into account whose content to show first on a timeline, take into account the number and type of interactions on your social media account.

In other words, the more comments, likes and shares your posts have, the more people will see your content and the bigger exposure you’ll have. 

5. Influencers

Influencer marketing sparks a love – hate relationship among marketers. The surge in negative comments about influencers is caused mainly by lack of research and basing the decisions on faulty premises. 

Combine the influencer score with sentiment analysis (just to make sure you’re not going to work with someone who ignites a lot of controversy and negative emotions) and you’re ready to conquer the world of influencer marketing. 

When Do Social Media Metrics Become Valuable?

Collecting social media metrics isn’t a guarantee of success. But if you track your social media metrics consistently, you will have a ton of actionable insights that will help you measure and improve your social media presence. 

Information is power, and the more you know about your social media activities, the better decisions you can make.

Knowing the performance of your social media activity will also help you benchmark against your social media competitors. That way you can exploit your competitors’ weaknesses, examine their strengths and gain new customers.