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Global Media Alliance Wins Innovative PR Agency Of The Year

Global Media Alliance (GMA) has been adjudged Innovative Public Relations (PR) Agency of the Year 2018 at the Marketing World Awards held at Movenpick Ambassador Hotel in Accra over the weekend.

Marketing World Awards (MWA) is the leading brand across Africa that aims to celebrate individuals and organizations that have put Africa on the map of global marketing with their extraordinary exploits.

The 8th Marketing World Awards (MWA) recognizes outstanding performances of marketing and communications industry leaders in Africa.

Speaking on the win, the Group Chief Executive Officer (CEO) of Global Media Alliance (GMA), Mr. Ernest Boateng, said GMA's recognition comes in the wake of the Ghanaian agency’s strict adherence to insight-based PR strategies, top industry trends and satisfied client testimonials.

"We are thankful to be part of organizations and individual that have delivered superior product values to the market and exhibited excellence in upholding concrete marketing strategies, displayed uniqueness conveying clear message to its consumers and stand out from the competition" he said.

The Group CEO expressed gratitude to key clients and staff members for the various roles they play, making GMA Number 1 Ghanaian owned PR Agency in West Africa. "We will continue to use International Best Case Practices and Standards in performing our tasks in order to achieve our vision."

GMA has over the years been recognized both locally and internationally for its outstanding contribution to the PR and media industry.

In 2018 alone, GMA l three International Awards; Best West African PR Consultancy Company, at this year’s African Brand Awards held in Nigeria, Best PR Agency at International Public Relations Association (IPRA) 2018 held in Barcelona, and Africa Best Employer Brand 2017 awarded by the World HRD Congress. GMA also has won IPR awards in 2013 and two years in a row in 2015 and 2016.

Global Media Alliance is an Integrated Media and Entertainment company and is one of the leading PR Consultancies in the country with over nineteen years of experience in the diverse segments of the Public Relations industry. GMA is affiliated to Weber Shandwick and Fleishman Hillard, both top 5 PR firms in the world.

Ernest BoatengGlobal Media Alliance (GMA) one of Ghana's top Public Relations (PR) and Media consultancies, has been adjudged the best West African PR Consultancy Company, at this year’s African Brand Awards held in Nigeria on Thursday 25th October 2018.

The African Brand Awards was designed to promote excellence, creativity, and innovation among Brands and Brand Professionals in Africa.

Commenting on the Award, Chief Executive Officer of Global Media Alliance, Mr. Ernest Boateng, expressed delight that the Communications Company has been recognized as a key player regionally.
He noted that “the award simply attests to the company’s resolve, which is to always give the very best to our clients by always providing excellent services to help them grow their brands. This is a testimony to that resolve,”. He added that “This is clear evidence that Global Media Alliance is living true to its mission to positively impact and effect changes within our community and also creates value for our clients and shareholders,”
He explained that the awards reinforce the fact that Ghana has a strong human resource base that is able to attain the heights of the international public relations industry as well as other fields of endeavor.

“We will continue to work hard to satisfy the needs of our clients to project and improve their image in the eyes of all stakeholders, and towards national development,” he said.

About GMA
GMA is an Integrated Communications and Media Company with over 20 years’ experience in Public Relations, Events Management, Digital Marketing, Broadcasting (YFM, Happy FM, and e.tv Ghana), Creatives and production.

Global Media Alliance (GMA), has been adjudged the Best Agency in Internal Communications at this year’s Golden World Awards organized by the International Public Relations Association (IPRA) in Barcelona, Spain over the weekend.

GMA beat over 29 other international PR agencies to win the much sought-after award. The event witnessed winners from Africa, Asia, Europe, Latin America, North America, Middle-East and Pacific.

GMA’s recognition was based on the use of innovative ideas through its subsidiary, YFM,the number one urban radio station in Ghana to champion a creative internal communication campaign dubbed #YVENGERS that effectively engaged personnel across the company.

YFM, the award winning radio station wanted to strengthen the team bond and spark some excitement between DJ’s, Presenters, Technicians and Management among others with the #YVENGERS Campaign. The campaign was initiated a week to the premier of the the Avengers Infinity War Movie to target staff and patrons of YFM on social media where artworks of most employees of the company were designed to depict a character from the Avenger Movie franchise.

The #YVENGERS campaign engaged over 4,000 young Ghanaians on Twitter who found the artwork interesting and continued to talk about it after the campaign. #YVENGERS was number one on the trend list for the first week and among the top five during the second week.

The Chief Executive Officer (CEO) of Global Media Alliance, Mr. Ernest Boateng, who received the award in Barcelona on Friday 19th October said, “the award which was made possible by our innovative staff, is another achievement in the journey of this company. Team bonding among the staff of GMA has also contributed to our great journey. GMA promotes such qualities through fun filled campaigns and being recognized internationally for this, makes us all proud to be a part of the GMA family.”

Mr. Boateng dedicated the award to all staff of the company for their contributions in growing the company. GMA has over the years been recognized both locally and internationally, for its outstanding contribution in the PR and Media industry.

On his part, Eddy Blay, Programmes Manager for YFM commended the team for the recognition, adding, “We are elated on being recognized with an International award. We are truly humbled and honored to win in this category. We dedicate this award to all our audience and social media followers for their support to the Station.”

The annual IPRA Golden World Awards (GWA) initiative, established in 1990, recognizes excellence in Public Relations practice worldwide in a variety of categories. Recipients of the award take particular pride in the recognition granted to their entry as meeting international standards of excellence in Public Relations. It fulfills this aim through networking opportunities, its code of conduct, and intellectual leadership of the profession. With several years of experience, IPRA, recognized by the United Nations, is now present throughout the world wherever Public Relations is practiced.

GMA is an Integrated Communications and Media Company with over 20 years experience in PR, Events Management, Digital Marketing, Broadcasting (YFM, Happy FM and e.tv Ghana), Creatives and Production.

995c310d 34f9 4143 8973 db5af567f610Ten companies were last Friday awarded at the second edition of the Ghana Beverage Awards (GBA) held at Alisa Hotel in Accra.

Guinness Foreign Extra Stout (FES), was adjudged Product of the Year and Beer of the Year while Manufacturer of the year went to Coca-Cola Bottling Company. Fruit Juice of the year went to Blue Skies and Energy Drink of the year was swept by Storm Energy.

GBA is an awards scheme which aims at honoring excelling beverage stakeholders in Ghana for their contribution to the country’s economy.

The CEO of Global Media Alliance, Mr. Ernest Boateng, said while delivering the closing remarks that, “It is evident that there are exciting times ahead for the Ghanaian Beverage industry and seeing what the key players are doing is a clear demonstration that there are good things in the pipeline. As a company, we see a very positive outlook in the coming years and we do want to assure all stakeholders that we are going to do all that is possible, working with you, to ensure our beverage brands have the International recognition”.

1ea9dfbf 8cba 4c72 932b 01342bfbee5dThe Special Guest of Honor, Mr. Yofi Grant, CEO of the Ghana Investment Promotion Centre expressed his excitement about the support of made-in-Ghana products through the event. He also reiterated that GIPC is working tirelessly to make Ghana the best place for investment in Africa.

Activities at the event included a spectacular jazz performance by Mister Okyere.

Organised by Global Media Alliance, the second edition was themed “Inspiring Excellence in the Ghana Beverage Industry”.

Global Media Alliance collaborated with recognized institutions such as the Food Research Institute (FRI) under CSIR, Consumer Protection Agency (CPA), Food and Beverage Association of Ghana (FABAG) and the Ghana Tourism Authority (GTA).

The event brought together different stakeholders in the Beverage industry.

See the full list of winners below:

  1. Product of the Year – Guinness Foreign Extra Stout (FES)
  2. Beer of the year – Guinness Foreign Extra Stout (FES)
  3. Water of the year – Bel Aqua
  4. Manufacturer of the year –  Coca-Cola Bottling Company
  5. CSD of the year – Coca-Cola
  6. Chocolate/Cocoa/Milk Beverage of the year – VitaMilk
  7. Spirit of the year – Castle Bridge
  8. Fruit  Juice of the year – Blue Skies
  9. CSR of the year –  Coca-Cola Bottling Company
  10. Energy Drink of the year – Storm Energy